Melbourne, FL – BRP has recently launched a new wave of multi-media promotion for its industry leading Sea-Doo watercraft and sport boat brands. Following the much talked about and viewed Sea-Doo films campaign of 2006, a new action film Shortcut has been released; this time in combination with the new Sea-Doo sport boat Future of Boating informative videos. Both motion picture collections can be viewed at the entirely redesigned sea-doo.com website.
The elaborately integrated “Break Free” campaign is appealing to a broad spectrum of viewers, designed to be entertaining and informative to the true boating enthusiasts but more so with first time buyers. The effort is intended to engage people who fit the family boating profile - but have not yet become a boat owner - of the newest technology and how Sea Doo watercraft and sport boats are fun, easy-to-use, built to last, and offer distinct competitive advantages.
The redesigned website utilizes a bilingual female host to guide visitors to the information and introduce the videos. Shortcut is a mini movie shot in the LA River utilizing Sea Doo watercraft in incredible stunts. The Future of Boating documents the many advantages that Sea-Doo sport boats, with Direct-Drive technology, offer over traditional stern-drive runabouts. The Break Free campaign will be promoted through intriguing ads on television, in print media, and mainstream internet.

Visit the new www.sea-doo.com to view the entertaining film and informative videos.



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